People on Twitter are a romantic bunch. With valentines day online ideas bit of planning, you can expand your reach and connect with people on Twitter who are feelin’ the love. Valentine’s Day Topics to Tweet about Run a contest Nothing gets people excited like the chance of winning a prize. Countdown to the big day Help your followers avoid being the person who forgot Valentine’s Day.
Create a build-up to the 14th and create a sense of urgency for your followers to get organized with their gifts. Easy ways to do this include online delivery date deadline reminders and Tweeting about offers early in the month. Share some gift inspiration If your brand has products that are perfect Valentine’s Day gifts, why not share some ideas to help those looking for a little inspiration? Valentine’s Day hashtags to use Using hashtags will help you connect with what’s happening, and become more discoverable. Don’t forget to keep an eye on the trends section on Twitter to find new hashtags that are being talked about too. Top tip: We know it can be tempting to show the love with lots of hashtags, but we recommend you use no more than three per Tweet. Valentine’s keywords to use Understanding what keywords people are using will help you think of Tweet topics and craft relevant content.
Using popular keywords will make your Tweets more discoverable too. Popular topics people are Tweeting about this Valentine’s include the expected: love, chocolate, singles, date night, flowers, romance, bouquets, roses, jewelry, and gift ideas. Then there are the less expected topics that might tie in better with your brand: fashion, beauty, music, gaming, arts and culture, sports, wine, food, small businesses, and baking. Increase reach with Twitter Ad products If you’re looking to increase your reach even further, try featuring your top-performing Tweets in a Twitter Ads campaign with keyword targeting. Targeting words and phrases that people recently Tweeted or searched for on Twitter allows you to reach them when your business is most relevant.
For example, a flower delivery company could reach people looking for Valentine’s gifts by targeting keywords and phrases such as “flower delivery,” “what to give my Valentine,” or “gifts for my girlfriend. Top tip: While it’s important to incorporate popular topics into your content strategy, focus on creating content that’s relevant to your target audience and authentic to your business. Consumers will see straight through any attempts to forcefully connect to an event or conversation that doesn’t make sense for your brand. Now you’ve got the insights and hashtags to hand, why not get started today and launch a campaign. Comparing Valentines Day Tweet Volume from Jan 7th – 23rd, 2022 vs Jan 7th – 23rd, 2021 UK only.
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