This website is using a security service to protect itself from online attacks. Texas Roadhouse is an American steakhouse that specializes in steaks in a Texan and Southwestern cuisine style. Brown had elected to pursue country fried chicken texas roadhouse steak concept without Taylor, leaving Taylor with the decision to either stay committed to Buckhead or attempt to start a new business. Taylor was turned down by many potential investors.
Finally, Taylor met a potential investor while he was managing at Buckhead. In 1993, the second Texas Roadhouse opened in Gainesville, Florida. In April 2020, CEO Kent Taylor announced he would give up his base salary and bonus for the remainder of the calendar year in order to pay “front-line” employees amid the COVID-19 pandemic. 5 million to Andy’s Outreach which is an employee emergency fund.
After struggling with unbearable tinnitus, brought on by complications with COVID-19, Taylor died by suicide on March 18, 2021, at the age of 65. It was also announced that Jerry Morgan, a 20-year veteran and former regional partner, would be taking over the role of president and CEO, and he was hand-selected for the roles by Taylor. Taylor posthumously published his memoir, Made From Scratch: The Legendary Success Story of Texas Roadhouse. The profits from the book sales are donated to Andy’s Outreach.
Texas Roadhouse’s mission statement is “Legendary Food, Legendary Service”. Their mascot is an armadillo named Andy. The company’s restaurants offer entertainment in the form of line dancing. The waiters, waitresses and hosts perform these dances throughout the night. The employees participate in intercompany competitions: bartenders compete in “The Real Bar” competition, and meat cutters in the annual “Meat Hero Competition”. The Roadhouse Corporation supports the homebuilding programs Habitat for Humanity International and Homes For Our Troops.
Each restaurant had a table called “Willie’s Corner”, with pictures and memorabilia of Willie Nelson. In 2002, Nelson signed a deal to become an official partner of Texas Roadhouse. Since then, Nelson has heavily promoted the chain, including a special on Food Network. Willie Nelson is the owner of the Texas Roadhouse in South Austin, TX. Texas Roadhouse serves Texan and American cuisine, including steak, ribs, chicken, and seafood. Jerry Morgan named CEO of Texas Roadhouse”.