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It bottles and distributes soft drinks, non-carbonated beverages, energy drinks, and candy. Jones Soda brand, and the company officially changed its name to Jones Soda and moved its headquarters from Vancouver to Seattle. 6 million loss, due to the attempted expansion into the canned-soda market, whose barriers to entry were high against mass-produced Coca-Cola and Pepsi. In March 2010, Jones Soda agreed to allow rival Reed’s, Inc. Jones backed out of the deal.
10 million in financing from Glengrove Small Cap Value Ltd. In 2012, Jennifer Cue was hired as CEO. In Spring 2015, Jones moved out of its Pioneer Square building to a larger space in Seattle. In December 2020, Mark Murray was promoted to CEO.
Jones Soda was developed in 1995 and introduced in 1996 with six flavors: Orange, Cherry, Lemon-Lime, Strawberry-Lime, Raspberry, and Grape in 12oz glass bottles. There have also been dessert specials available, including such flavors as Apple Pie, Blueberry Pie, and others. In January 1999, Jones introduced the “slim” line of diet sodas, but discontinued it in 2003 in favor of a sugar-free line. Its sugar-free formulas contain sucralose of the Splenda brand and acesulfame potassium, but no aspartame. Though they were not labeled sugar-free, four flavors were considered “Mid-Calorie”: Twisted Lime, Watermelon, Tangerine, and Blueberry. In 2019, Jones introduced two new sugar-free flavors: SF Strawberry Lime, SF Cream Soda. These flavors join sugar-free Cola on the current zero sugar menu.
Jones Energy was the second entry into the energy drink market and included three flavors in 8. 4oz cans: Mixed Berry, Lemon Lime, and Orange. Jones Energy was discontinued in late 2008. Jones Juice debuted in 2001 with such flavors as Limes with Orange, Berry White, Dave, Black, Purple Carrot, and Fu Cran Fu. Dave” was a tea named for Dave Dafoe, founder of Flavorman, the company which developed all of the Jones brand’s original flavors.
The line was renamed Jones Naturals in 2002 and later expanded to include Betty, Bananaberry, D’Peach Mode, Bada Bing! In 2005, Jones announced a new line in its series: Jones Organics. The blends consist of six different tea-based flavors—two each of white tea, green tea and red tea. Jones came out with 24C sports drinks in 2006, first available in two flavors. In April 2009, Jones released a new line of beverages named GABA, after its featured ingredient, gamma-aminobutyric acid. The GABA line is now listed on their retired products list.
Released in the fourth quarter of 2009, Zilch is a sugar-free, aspartame-free soft drink sweetened with Splenda. Its flavors are pomegranate, cream soda, vanilla bean, black cherry, and cola. In 2016, Jones Soda partnered with 7-Eleven to produce a line of five flavors available exclusively at the convenience store chain. Flavors available on fountain range from traditional selections like Cane Sugar Cola and Root Beer to the company’s specialty flavors like Berry Lemonade and Green Apple.
In October 2004, Jones announced a licensing agreement with Lime Lite Marketing to create Jones flavored lip balm. The line features UV-A and UV-B protection, SPF 15, Aloe Vera, and Vitamin E. In early 2005, Jones Soda entered the “frozen novelty” market with their Jones Frozen Soda Pops. They were available in Green Apple, Berry Lemonade, and Cherry soda flavors. The Jones Frozen Soda Pops were part of a three-year licensing agreement with Kroger, and are not currently available. On October 19, 2005, a press statement was released in regards to Jones Soda’s licensing agreement with Big Sky Brands to produce a soda “flavor booster” candy.
At the time, they announced that the candy’s three different flavors of “Jones Soda Carbonated Candy” would be Berry Lemonade, Fufu Berry, and Green Apple. The product was released in the United States in 2006. Jones expanded its carbonated candy line further in 2006 to include “Jones Soda Energy Boosters”, which contain Niacin, Vitamin B12, Taurine, and Vitamin B6. In 2007, Big Sky Brands announced a contest to incorporate 24 user-submitted photos of crazy, distorted sour face “cringes” onto new labeling of “Jones Soda Carbonated Sours”.
They entered the market in 2008, initially in three flavors: Electric Lemonade, Limes with Orange and Spiked Punch. The first special edition Jones was the Jones Hot Wheels Pack, created in July 2003 to honor of the 35th anniversary of Hot Wheels. The pack included a Hot Wheels Jones Soda Orange RV along with four themed bottles and was only available through the Jones Soda website. Gravy” seasonal flavor in honor of Thanksgiving.
Gravy was brought back, and the rest of the flavors were unique to this offering: Green Bean Casserole, Cranberry, Mashed Potatoes with Butter, and Fruitcake. In 2005, Jones released Halloween Limited Edition 8 oz. Gravy” and “Cranberry” made a return from 2004, with three new additions: Wild Herb Stuffing, Pumpkin Pie, and Brussels sprout. A list of wines, half-humorously included on a label of the front of the box, offered suggestions which would “match” with said flavors. A second limited edition collection was also created in 2005, in part to celebrate the Seattle regional aspect of the company. This collection was also made available in other places across the United States, including select Speedway, Kroger, and Cost Plus World Market stores.